Do I really need to invest in a "good" logo?

Every entrepreneur and small business owner has been there, wondering the same thing.

Does branding really matter?

Is branding important to my business?

Logo design is so expensive! Do I need this?

Can't I just keep a simple font as my logo?

Well, the answer is, YES! and we're not just saying that because we're graphic designers.

Here's 5 things a strong brand identity gives you:

1. Recognition

Unfortunately, we live in a world where people do judge a book by its cover. We’re super visual beings, and when something looks great on the outside, we immediately feel it must be the same on the inside. So, if your brand looks incredible, with a logo and website that are professional, then that automatically tells your audience that you must be a professional business as well.

2. Trust

When you are consistent in the way you visually present your brand and how it communicates in every single platform, it reinforces trust and confidence in people's hearts, as you align with their expectations every time.

3. Looks

You don’t want people to think that you’re not the real deal, right? And even if you’re just starting out, you want to look like you’re a key player in your industry.

Plus, when you invest in your company, it shows your clients that you are serious about solving their problems and are well-founded rather than amateur.

4. Story

You see, branding isn’t only about the visuals, it’s about understanding WHAT specifically about your business is unique and why people should buy from you instead of others. It narrates your story without any words.

5. Clarity

Developing your brand means starting with defining the fundamentals and mission of your business. My mission for example is to be a branding specialist + designer that helps entrepreneurs create brands by showcasing what makes them remarkable while attracting more clients + building a successful business. Do you know what your mission is? A good branding exercise discussion with your graphic designer helps solidify your vision and make it a reality.

In Conclusion...

So while yes, the apprehensions of spending hard-earned savings so early on in your business is a toughie, do full justice to your idea and have the confidence to go ALL in.

INVEST in yourself & reap the returns, and please don't hesitate to contact me here.

We’d love to arrange a call and help you get your brand on track to success!

Best,

Designed By Samara